Lou Storiale is the author of Sizzle: An E-commerce Revolution available on Amazon.com. Lou has more than 2 decades of experience working with enterprise e-commerce website project management, Usability, Information Architecture, and Digital Marketing. Lou has focused on enterprise e-commerce SEO for more than 10 years but also has worked with small and medium-sized businesses implementing local SEO, PPC, organic and paid social,, and email marketing.
After running his own marketing company from 2003-2014, Lou began working with large e-commerce companies in the outdoor industry and Fortune 500 companies with more than 3,000 brick-and-mortar locations.
Lou’s recent publication, “Sizzle: An E-Commerce Revolution,” is a game-changing SEO book that offers cutting-edge strategies to rapidly increase organic search revenue for e-commerce companies.
Lou is passionate about working with dedicated teams who share a common goal and enjoy working in a dynamic, result-oriented environment.
Currently, Lou is managing a full suite of site products including brand optimization strategy, product & list page technical enhancements, e-commerce content strategy, and enterprise SEO at a large e-commerce company in the outdoors industry, where he advises top leadership of e-commerce best practices and innovative organic search implementation including database-driven content development, function-driven content, and natural language processing using Optimizely. This position combines Lou’s love of the outdoors and digital marketing.